Endo²: Making Minimalist yet Bold Statements through Art

– News Article

Endo² (or Endo Squared) is a Kenyan apparel and accessories brand run by sisters Yvonne and Patti Endo, featuring a range of uniquely beautiful products inspired by Patti’s unique continuous line artwork.

Initially starting off as an Instagram and Tumblr page to showcase Patti’s work, and their fashion, it has now grown to become a brand showcasing Patti’s art on different products, including exciting collaborations with brands like Sandstorm and Saba Studios.

All their pieces are gender-neutral, making them inclusive and accessible to anyone aspiring to make a minimal yet bold statement.

The minimalist theme as well as the brush pens and inks used in the pieces pays homage to their Japanese roots, whereas the inspiration to really bring the brand to life was drawn from their life in Nairobi.

Patti’s continuous line work is inspired by icons like Egon Schiele, Gustav Klimt and Henri Matisse. Like them, her work mainly centres around the human body and self-portraits.

The Endos attribute the growth of their brand to the support from their peers, and most importantly sisterhood, which comes with similar taste, vision, mindsets and trust. Their hope is to inspire young women to go for their dreams, as well as motivate them to stay true to themselves to allow them to stand out from the crowd.