Global creative industry network, AdForum, recently featured Nederburg’s global television commercial as one of its top 5 alcohol TV advertisements globally. The selection panel included AdForum’s creative teams in the USA and France.
The beautifully shot commercial shows a dream-like sequence conjured by that first sip of Nederburg, as it triggers memories, reveries and flights of fancy, demonstrating delightful experiences offered by every bottle of Nederburg. Swopping the cerebral for the sensory, it encourages viewers to discover more about Nederburg.
“It is a great achievement for Nederburg’s commercial to have been recognised by global creative industry leaders. Our creative agency, TBWA, together with accomplished director Bruno Bossi, delivered exceptional work in producing an impactful piece of creative to stand out in the wine category that’s known for much parity. We are very proud of this richly visual and whimsical creative expression that seeks to ignite curiosity,” says Dè-Mari Shaw, Nederburg’s global marketing spokesperson.
“Wine communication doesn't have to be prescriptive or technical. It can be evocative. The commercial intends to remind viewers of warm-hearted memories and emotions with associated scents, sounds, tastes and textures.”
The commercial forms part of Nederburg’s new communication campaign, introduced globally during the course of 2016, intended to reach and better relate to new wine consumers worldwide, while strengthening ties with existing brand supporters in a premium, but more provocative and arresting way.
This achievement, along with other recent awards including the title of ‘South African Wine Producer of the Year’, as well as a trophy for the best Cabernet Sauvignon in the world for its Private Bin R163 Cabernet Sauvignon 2013, at the 2016 International Wine & Spirit Competition (IWSC), and being named the 2017 Platter’s By Diners Club South African Wine Guide’s ‘Winery of the Year’, affirms the brand’s progression in offering superb wines whilst encouraging consumers all over the world to discover more about Nederburg.